Where to Buy a .NOW Domain (and Why You Should Act Fast)

The internet doesn’t wait, and neither should your brand. If you want to make an impact that communicates immediacy, the new .NOW domain extension could be the perfect fit.

Launched by Amazon Registry in 2024, .NOW is built for businesses, creators, and marketers who thrive on urgency. It’s great for flash sales, live events, breaking news, streaming, or any project that needs to say: “This is happening right now.”

So, where do you actually buy a .NOW domain? Below we compare the most popular registrars, their prices, and what makes each unique.

1. Spaceship - Straightforward & Affordable

Price: $31.25/year

Why Choose Spaceship.com:

• Low and predictable pricing for registration, renewal, and transfer

• Simple, modern interface

• Transparent ICANN fee displayed upfront

Best For: Users who want competitive pricing with no hidden costs.

2. Namecheap — Great Balance of Price & Features

Price: ~$39/year
Why Choose Them:

• Free WHOIS privacy

• DNSSEC protection

• Email forwarding included

• Beginner-friendly dashboard

Best For: Small businesses or individuals who want extra privacy and ease of use.

3. Dynadot — One of the Cheapest Registrars

Price: €28.58/year ($30)
Why Choose Them:

• Low-cost registration, renewal, and transfer

• Free privacy protection

• Full DNS management

Best For: Cost-conscious buyers who still want a reliable registrar.

4. 101domain — Best for Global Reach

Price: ~$50/year
Why Choose Them:

• Supports Internationalized Domain Names (IDNs)

• Offers privacy and DNSSEC

• Trusted by global brands

Best For: International businesses or multilingual websites.

5. EuroDNS — Domains + Hosting Together

Price: €60/year ($65)
Why Choose Them:

• Bundled with SSL and email hosting

• GDPR-compliant European registrar

• DNS and web hosting included

Best For: Businesses in Europe looking for a one-stop solution.

6. Nominus — Tools for Marketers

Price: ~$35 for the first year
Why Choose Them:

• Anycast DNS for faster performance worldwide

• Free email forwarding and web redirection

• Extra domain management features

Best For: Marketers who want speed and flexible tools built-in.

Quick Tips Before You Register

• Move Fast on Premium Names: Single-word .NOW domains (like shop.now or live.now) are in high demand and may already be premium-priced or sold.

• Check Renewal Pricing: Some registrars keep renewals steady (like Spaceship and Dynadot), while others increase them.

• Think Short & Action-Oriented: .NOW works best when it drives urgency—like a live event, a limited-time sale, or a breaking news update.

The .NOW domain extension is still new, which means there’s a rare window to grab powerful, brandable names before they’re taken.

• If you want the best value, Dynadot and Spaceship.com offer some of the lowest rates.

• If you want extra features, Namecheap balances privacy and ease of use.

• For global brands, 101domain is a strong choice.

• And for those who want everything bundled, EuroDNS covers domains, hosting, and email.

Whatever your choice, the key with .NOW is timing—and there’s no better time than now.